With the warm embrace of Hulu’s Normal People and the overwhelming success of Netflix’s Bridgerton, Virgin River, and even the rom-com Emily in Paris (it’s not all bad), streaming services are cluing into romance’s sizable and largely untapped viewing audience, and so the genre has slowly started to enter the mainstream. It’s a shame mainstream audiences have been so quick to judge and so slow to accept and enjoy so many great romance TV series.
But romance is a large and extremely profitable industry: sales of romance ebooks actually increased 17 percent during the first few months of the pandemic. Like most things aimed primarily at women, the romance genre, no matter the medium, has traditionally been overlooked, dismissed as inferior-or even unfairly mocked as being a horny housewife’s guilty pleasure.
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